Unilever, a multinational consumer goods company, recently announced its decision to acquire Yasso Holdings, a premium frozen Greek yogurt brand based in the United States.
Yasso was founded in Boston in 2009 by childhood best friends Amanda Klane and Drew Harrington. The company is a pioneer in the market of convenient frozen snacks, offering a range of high-quality, low-calorie yet indulgent products.
The acquisition of Yasso aligns with Unilever’s premiumisation strategy for its Ice Cream Business Group. By bringing Yasso into its portfolio, Unilever adds another premium brand to its collection, which already includes popular names like Ben & Jerry’s, Magnum, and Talenti.
Yasso’s products cater to the growing demand for healthier and indulgent frozen snacks in North America, particularly those that can be enjoyed on-the-go. Each product in Yasso’s current range contains less than 150 calories, making them an attractive option for health-conscious consumers.
Matt Close, President of Ice Cream at Unilever, expressed excitement about welcoming Yasso to the Unilever family. He sees the acquisition as a significant step in the evolution of Unilever’s Ice Cream portfolio in North America, particularly in high-growth segments.
Amanda Klane and Drew Harrington, the co-founders of Yasso, expressed their gratitude to the team members, consumers, and business partners who supported the company on its entrepreneurial journey. They believe that Unilever is the perfect partner to help Yasso achieve its vision and purpose of bringing joy to consumers worldwide.
Craig Shiesley, CEO of Yasso, shared his excitement about joining Unilever and becoming part of the renowned family of Ice Cream and Novelties brands. He looks forward to working with Unilever to expand Yasso’s brand globally.
The acquisition is expected to be completed in the third quarter of 2023, pending regulatory approvals and closing conditions.
