Chinese company, Xiaoyangren, long famous for its milk drinks, has recently launched a sports drink! With the slogan ‘The sight of Xiaoyangren Miaolian, our first feeling of love!’ and it’s sour, yet sweet taste, it is an iconic drink that resonates across several generations. To make an emotional connection with Generation Z, Xiaoyangren has launched its innovative Cool Sports drink. According to the company, the drink is aimed at those who work hard, love sports, and follow fashion.
The dynamically shaped bottle, with Aptar’s sports closure, reflects a youthful attitude towards life – a love for play, adventure, and sports. With a claimed novel design, this sports closure has dual wings on the top, symbolizing vitality and energy, and the clam-shell cap can be flipped open with one hand, ideal when playing sports, and making it easy to drink on-the-go. Simplisqueeze, Aptar’s flow control silicon valve, is smartly designed into the spout to avoid leaking, even when the closure is open – making it convenient and hygienic.
Generation Z has become an indispensable consumer group, with the evolution of national brands requiring a constant dialogue with this generation. Emotional identification can be achieved by using product differentiation to break the ‘dimension wall’ between brands and consumers.
